Blog

Since 2003 our blog been the central library for SEO news, professional data analysis and expert opinion on the current trends in the platform economy.

AI Overviews Climb. E-commerce Sites Now Exposed. (UK Data.)

In the last 100 days the percentage of Visibility Index keywords (1 million) having an AI Overview has risen to over 80%. While the growth in the UK over 2026 has been steady, an increased rate of change was seen in ecommerce domains.

Steve Paine

11.11.2026

November 2026 Core Update: Radar, Visibility Analysis

The November 2026 Core Update was announced on 10th November 2026. It is currently rolling out and is expected to take up to two weeks. A with the March Core Update, it comes in the wake of high movements in SERPs. Data, analysis, and rankings of the affected domains are […]

Steve Paine

11.11.2026

What changed in ChatGPT in October: GPT-6, UTM tracking and sources

A lot changed in ChatGPT in October, most of it in a single night. Three of these changes matter for visibility in ChatGPT and for web analytics.

Johannes Beus

30.10.2026

Measuring AI visibility: why breadth beats repetition

Ask ChatGPT the same question today and tomorrow, and you will often get two different answers. Sometimes your brand is mentioned, sometimes it isn’t. So can AI visibility be measured at all?

Johannes Beus

28.10.2026

Citation Worthiness: Which GEO Tactics Hold Up Across 96,418 URLs

Which pages get cited by ChatGPT, Google’s AI Mode and AI Overviews, and what do they have in common? We analysed 96,418 URLs and checked which GEO recommendations hold up against a large dataset.

Johannes Beus

22.10.2026

The Best of – SISTRIX Blog

These articles from the last year are exceptional. They helped people, nurtured discussion and spurred thoughts. Here’s our hand-picked selection of the best of SISTRIX Blog.